TODAY

Thought  Leadership seminar organized by Nielsen MMRD was held on May 24,2017 at Novotel Hotel Yangon Max. At the seminar speakers share research data on the reise of consumer confidence, along with Myanmar’s opportunities in FMCG market.

During the event Neilsen MMRD reveald that valued growth in the Alcoholic Beverage and Cigarette categories together with the introduction of economy-tier products are main contributions toward Myanmar FMCG market growth in Q4. And another fact which Neilsen MMRD hightlight during the seminar was that the price promotions, value brand and loyalty programs are keys for retailer and manufacturers sustainable market growth.