TODAY

Yangon, Myanmar, 07 July 2015 –Yoma Strategic Holdings Ltd franchise partner of KFC in Myanmar hosted a Grand Opening ceremony celebrating the launch of Myanmar’s first KFC restaurant on 7 July, 2015. 

The event, attended by Ted Stedem, Managing Director, KFC Restaurants Asia Pte Ltd.,JR Ching, Chief Financial Officer, Yoma Strategic and Managing Director, KFC Myanmar. and Melvyn Pun, Chief Executive Officer Designate, Yoma Strategic, marks the first entry by a leading global Quick Service Restaurant franchise into the Myanmar market, a move which has been highly anticipated by the local community. 

“We hope that all people who love delicious food will come and eat at Myanmar’s very first KFC restaurant,” said JR Ching, Chief Financial Officer, Yoma Strategic and Managing Director, KFC Myanmar. “All our food will be prepared with the freshest ingredients and shared in hearty and generous portions just as Colonel Sanders did when he founded KFC. We also promise to offer meals at accessible prices so that everyone can enjoy the great taste of KFC food.”

“We are delighted to partner with Yoma Strategic to bring KFC to Myanmar. It has been our dream for a long time to have a KFC in Yangon, one of the great cities of the world” said Micky Pant, CEO KFC. “Myanmar is blessed with a rich history and culture and is poised for strong economic growth in the coming years; and now joins over 120 countries and territories that enjoy the delicious taste of KFC”.

Located in the downtown Yangon at No. 375 Bogyoke Aung San Road, Pabedan Township across from the famed Bogyoke Aung San Market, the purpose-built, two-story building measures 6,000 square feet and can seat up to 240 people.

One of the world’s best known brands, KFC is famous for its Original Recipe® chicken made with a secret blend of 11 herbs and spices that Colonel Sanders, the restaurant’s founder, perfected 75 years ago. KFC will make the same great tasting Original Recipe® chicken, as well as other KFC core products such as Hot & Crispy chicken and the Zinger Burger available in Myanmar. The menu will also include a selection of freshly prepared meals which cater for local taste and preference.    

“We look forward to serving the world famous food KFC is known for while tailoring our product offerings and marketing activities around local needs and insights to make KFC relevant to the people of Myanmar,” said JR Ching. “KFC will form the cornerstone of Yoma Strategic’s business within Myanmar’s rapidly growing consumer and retail sector.”

The franchise deal which has brought KFC to the Yangon market underscores Yoma Strategic’s commitment to positioning itself as a key player in Myanmar’s expanding food, drinks and consumer sector, and aligns with KFC’s ongoing strategy of global expansion in emerging markets.  

Drawing on the theme of unity, KFC will air its first ever Myanmar television commercial, which will tell the story of real people from all walks of life making their way to the new KFC store in Yangon. Some will travel from the provinces and some from within Yangon itself. The commercial parallels the story of how everyone from a truck-driver to a millionaire is welcome at the Colonel’s table.